Overview

The new tamper evident closure presents a new opportunity for the manufacturer of packaged products with a polybag. Benefits of the system include:

• System produces tamper evident products
• Product integrity throughout distribution
• Peace-of-mind at the point of purchase
• Perception of a fresher product
• Theft deterrent for products or in-the-bag give a-ways
• Creates a higher appealing product/higher margin product
• Opportunity for offering your private label customers tamper evident service to their products

Successfully promoting and educating on the system

To be successful with implementing the system it is recommended that promotional materials be developed before the product is introduced to the market. Examples of materials:

• 2x2 pressure sensitive label that can be placed on packages to promote and educate consumers on opening the bag
• Printed bags with a band promoting the new tamper evident closure with examples on how to open the bag
• Shelf strips to promote and educate the consumer
• Shelf danglers to promote and educate the consumer

Key Meetings

The final key element is the education of the personnel in your organization as to the benefits of the new system to the consumer. This includes people throughout the organization. From production to sales, everyone should be involved and understand the new product that is being added to the system.

It’s good for the customer, consumer, and you

Remember, everyone will benefit by you providing a tamper evident closure on your products. The consumer will benefit by having a product that makes them feel safer. Your customers (grocery stores) will benefit by being able to produce excitement and interest in the bakery store isle. You will be able to benefit by separating your brand of product from the competition. Also, by providing a value added benefit to the consumer with this product it will justify a higher margin product for you. Additionally if you produce private label products for customers you will have a service that you can provide to your customers by including the tamper evident closure to your offering of products.

Where to go from here

To receive more information on the new Tamper Evident Closure System please contact the Burford Corp. 1-877-BURFORD. The Burford Corp. is leading the baking industry by providing tamper evident closure systems for baked products.

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